Ad Targeting Platform OneSpot Gets $5.3m Funding

In the US, ad targeting specialist OneSpot has secured a $5.3m Series A round of funding, which it will use to drive sales and marketing, and develop its product roadmap.

OneSpot's platform converts a brand's portfolio of content into online ad 'spots', which are then distributed and retargeted to relevant audiences. The platform is based on a proprietary content sequencing engine, which uses big data machine learning and predictive modeling to intelligently place relevant content spots according to stages in the customer journey, and then uses viewer behavior data for re-targeting.

New funding has been led by Mohr Davidow Ventures, with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice co-founder Brett Hurt. The investment brings OneSpot's total funding to $6.8m.

CEO Steve Sachs (pictured) comments: 'As an industry we're just scratching the surface of how powerful content marketing can be when it's combined with the massive scale offered by the global online advertising ecosystem. Having the financial support and domain expertise of Mohr Davidow Ventures will help us execute our vision even more rapidly and broadly - and with the benefit of experience, perspective and relationships of a leading ad tech investor.'

Web site: www.onespot.com .