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OMG's Annalect Unveils Reporting and Targeting Platform
Omnicom Media Group (OMG) has launched the Annalect DMP (Data Management Platform), promising 'unprecedented campaign performance reporting and audience targeting capabilities on a single global platform'.
Annalect is the Group's data and analytics business and was launched three years ago, bringing together more than 300 digital and analytic experts from across OMG specialty divisions. Annalect DMP is independent of third party buying platforms and is designed to provide clients of the Group's media agencies with completely unbiased audience buys.
Media intelligence specialist Aggregate Knowledge, recently acquired by Neustar, will be the new DMP's worldwide media intelligence partner, providing a data management platform with wide publisher acceptance.
Daryl Simm, Chairman and CEO of Omnicom Media Group, comments: 'Our goal in investing in the Annalect DMP is simple: deliver strategic advantage to Omnicom clients by providing an entirely new level of visibility, audience precision, and optimization opportunities through a single global platform.' Annalect CEO Scott Hagedorn comments: 'Clients are interested in how audience data is used to create new currencies and marketing platforms. In addition to programmatic media activation, the data sets that this initiative creates will be used for the creation of new planning tools.'
Web site: www.annalect.com .
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