Interpret Boosts Hispanic Offer with Launch and Hire

US-based Interpret has rolled out a Hispanic version of its media consumption tracker New Media Measure, and appointed former Federated Sample VP Diego Rodriguez to lead a new Hispanic Media & Entertainment Research Practice.

Interpret, which was founded in 2006 by three former Nielsen Entertainment execs, helps clients plan, test and measure content on new media platforms.

For the past year, Rodriguez (pictured) ran his own online Hispanic panel management company Villatoro Research, prior to which he was VP of Operations at Federated Sample, and Executive Director at IpsosOTX, leading the multicultural team.

In his new role as Head of Hispanic Media & Entertainment, Rodrigues works with clients on custom market research projects throughout Latin America, and will oversee the quarterly 'New Media Measure Hispanic' syndicated service, which has been designed to monitor the latest trends in media, technology and entertainment among Hispanics in the US.

Grant Johnson, Interpret's CEO, comments: 'We are thrilled to have Diego on board, a true expert on the Hispanic market here in the US, and with significant international experience as well. Diego is the ideal 'interpreter' - he's smart, flexibly minded and determined to uncover insights that can help our clients make better decisions.'

Web site: www.interpretllc.com .