WEGO Health Hires Leader for Mobile Platform

WEGO Health, an online network of consumer health opinion leaders, has hired Ross Fetterolf as Senior Vice President of Innovation in charge of its Truvio mobile research platform.

Founded in 2007, WEGO provides an online platform through which 'health activists' can liaise to discuss ways to help others lead healthier lives. Its Truvio 'influencer-powered' research tool allows researchers to tap into this 'health activist' network and get feedback from more than 65,000 individuals across hundreds of health topics and conditions.

Fetterolf (pictured) joins with more than thirteen years' experience in the digital health arena. Most recently, he served as SVP of Digital Strategy and Analytics at agency Palio+Ignite, where he led digital, social media and measurement strategies. Prior to this, he worked for digital health agencies Ignite Health, Medical Broadcasting Company (now Digitas Health), and i-Frontier (now Razorfish Health).

In his new role, Fetterolf will also provide strategy and analytics support, while examining ways to develop the next wave of products that connect WEGO Health's community of patient influencers to healthcare organizations and issues.

CEO Jack Barrette comments: 'Ross has been a driving force behind some of the most innovative work in health social media and digital strategy - we expect breakthroughs when we combine his horsepower with WEGO Health's remarkable network.'

Web sites: www.wegohealth.com and www.truvio.com .