GutCheck Kicks Off Recruitment Drive with Two Hires

On-demand online community specialist GutCheck has hired two new members of staff, and is preparing to recruit a further twenty.

Denver, CO-based GutCheck was launched in 2010, offering access to qualified targeted respondents for non-expert users, using a patent-pending recruitment engine which sorts through a panel of more than five million online research participants. When a qualified match is found, GutCheck initiates online, anonymous, 30-minute one-on-one interviews with consumers, at a 'nominal' cost per chat.

In the summer, the firm raised $4m in Series B equity financing, which it said it would use to expand its sales, marketing and engineering teams. Now it says it is planning a recruitment drive to find twenty new members of staff.

Former Qualvu VP of Products Ann Koerner has already joined, with the same title and a remit to expand the firm's technology platform; and Dylan Frusciano, previously Group VP at press release distribution firm Business Wire, takes up the role of Vice President of Sales.

CEO Matt Warta comments: 'The addition of Dylan Fruciano and Ann Koerner will help GutCheck deliver on its vision and commitment to make quality consumer feedback substantially more accessible to marketing and consumer insights professionals.'

Web site: www.gutcheckit.com .