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Field Agent Buys CORE4
Mobile research firm Field Agent has agreed to acquire shopper insights firm CORE4 Research, for an undisclosed sum.
Field Agent was established in 2010 and offers a range of location specific research and audit services. The buy is the first since it received an investment from Five Elms Capital earlier this year.
CORE4 Research, which like Field Agent is based in Fayetteville, Arkansas, will be integrated under the research wing of its new owner, which already boasts a proprietary mobile panel of over 400,000 smart device users worldwide.
Field Agent CEO and co-founder Rick West comments: 'Combining Field Agent's mobile capabilities, with CORE4's research expertise in understanding shoppers' needs, motivations and behaviors will uniquely position Field Agent to serve the research industry as a leader and innovator in the fast- growing mobile research space.'
For CORE4, Dr. Todd Shields comments: 'We are eager to partner with and strategically strengthen Field Agent's research capability. As Field Agent continues to expand its reach into developing new methodologies, we are excited to join the company who initially pioneered mobile research.'
Web site: www.fieldagent.net .
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