New Firm Offers Support to Panel Companies

In New Delhi, former uSamp India Director Naim ul Qadar has launched a project management company, NextON Services, offering research and panel companies sampling expertise, vendor management and other help.

NextON will offer customized project management for online research providers, including the floating of RFQs and help with selecting vendors; management of sample, monitoring of fieldwork and generally dealing with multiple panel vendors on the client's behalf. It will also offer self-serve sampling capabilities, and its staff will operate 24/7 to allow the co-ordination of global studies and round-the-clock support for clients.

Qadar has almost a decade of experience in online research, having helped the launch of uSamp India in 2009 and built a team of more than twenty project managers there.

Qadar, who serves as the company's CEO, says NextON will 'help companies reduce their panel burn and enhance the panelist experience'. He comments: 'There are many inefficiencies in how research companies work with panel companies. While vendor management is often a resource drain for research companies, panel companies on the other hand are often concerned with maximizing the utilization of their panel. NextON brings high-value online sampling expertise and is positioned to fill in the project management gaps, which will help both sides generate additional value from working with each other.'

Web site: www.nextonservices.com .