Salesformics Debuts 'Mention-Less' Twitter Filters

UK-based sales and marketing automation specialist Salesformics has introduced a new tool called 'Twitter Filters', to enable businesses to discover when their prospects and customers are talking about topics of interest, but not necessarily mentioning the company or brand by name.

Stewart Rogers (pictured), Head of Product, explains: 'Let's say that you run an event management company. While it's easy to search for 'XYZ Events Co' and see who is talking about you, if you were to set up a Twitter search to look for every time a person mentions the word 'event', you'd get around ten hits per second. With Salesformics Twitter Filters, businesses everywhere can react to or build marketing workflows from tweets by their prospects and customers.'

Salesformics has offices in Portsmouth and London, and is on the web at www.salesformics.com .