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New Solution Combines Mobile, PC, OOH Targeting
Location-based mobile advertising specialist Verve Mobile has launched a cross-platform audience targeting solution, allowing advertisers to reach consumers on multiple screens, including mobiles, PCs and digital out-of-home (OOH) screens.
Verve introduced a location-based digital out-of-home targeting service a month ago via a partnership with digital OOH provider Vistar Media. The latest announcement adds a new device using Verve's proprietary data and technology to match technology and allow marketers to also reach the same consumer on PCs and tablets.
The company announced in February this year it had raised $14m in Series C funding. Verve's technology works using four primary signals - location information, IP address, anonymous mobile advertising IDs and anonymous cookies. The firm says it collects no personally identifiable or device-level information and does not use fingerprinting.
Tom MacIsaac, CEO of Verve, says the firm has 'taken mobile location targeting beyond simply finding a marketer's target audience on mobile', explaining: 'We recognize consumers use different devices at different times of day and at different places, and we can now make sense of that usage data and help advertisers reach their desired audience wherever they may be.'
Verve Mobile - not to be confused with London-based online community specialist Verve - has offices in New York, NY, Chicago, Washington DC and San Diego, CA, and is online at www.vervemobile.com .
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