TV Ad Targeting Firm Simulmedia Gets $25m

NYC-based television ad targeting company Simulmedia has raised $25m in a Series D round of funding, bringing the total raised to $59m since the company's launch in 2009.

Simulmedia has developed a TV ad platform that uses predictive technologies and anonymous viewing data from more than 50 million US households to help advertisers reach their target audiences, and measure the results. Earlier this year, the firm launched a tool measuring and comparing the number of viewers who saw ads for a particular TV program and those who actually went on to watch it as a result.

The latest funding has been led by new investor Valiant Capital, with participation from new fund R&R Venture Partners, and existing investors Avalon Ventures, Union Square Ventures, Time Warner Investments and Allen & Company. The funds add to $5m raised in February, $6m the previous May, $9.25m in 2011, $8m in 2010 and $4m in 2009.

Simulmedia CEO and founder Dave Morgan (pictured) comments: 'We are gratified to have our long-time investors continue their support of our mission to turn television ad buying 'inside out' to help accelerate the market and support the emerging audience-based TV ad ecosystem. The new funds will be used specifically to build out our technology, sales and service.'

Web site: www.simulmedia.com .