App Measurement Firm Flurry Raises Another $12m

US app measurement and advertising platform Flurry has raised $12.5m in new funding, bringing the total raised to date to $62.5m.

Flurry, which helps clients to measure, advertise and monetize mobile properties and has offices in San Francisco, New York and London, says it now measures app usage on more than 1.2 billion connected smart devices each month. Its services cover a full range of operating systems including iOS, Android, Windows Phone, BlackBerry, Mobile Web and HTML5.

Earlier this year, CEO Simon Khalaf (pictured) announced that the company would be making its Flurry Analytics service available for apps and mobile-optimized web sites. The service is free and offers a common analytics platform covering both native apps and mobile-optimised web sites.

According to a Securities and Exchange Commission filing, the latest funding comes from venture capital firms Draper Fisher Jurvetson, Interwest Partners, Crosslink Capital and Menlo Ventures.

Web site: www.flurry.com .