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Answers.com Buys ForeSee Results
Q&A platform Answers.com has acquired customer experience measurement and predictive analytics specialist ForeSee Results. Terms of the deal were not disclosed, but reports in the press value it at more than $200m.
 US-based ForeSee uses a patented scientific method to capture and analyse voice-of-customer (VoC) data, to help organisations increase loyalty, recommendations and marketing value. The firm is headquartered in Ann Arbor, with additional offices in New York, London, Vancouver, and Atlanta.
Answers.com says the buy will enable it to provide a full suite of solutions that span the customer lifecycle - from optimizing customer acquisition to analyzing the customer experience, and predicting future behavior.
The deal was funded via a debt financing transaction led by SunTrust Robinson Humphrey and Silicon Valley Bank in Answers, and equity investments in AFCV Holdings (Answer's parent company) from existing investors, including Summit Partners, TA Associates, AFCV founders and management.
Larry Freed (pictured), CEO of ForeSee, said on the company's blog: 'This is an amazing opportunity for us to continue to grow with increased resources and to join a very successful company without sacrificing our autonomy, our unique company culture, or any of the personnel that have made us so successful to date. This is a move that was good for employees, shareholders, and our clients, because it just allows us to do what we already do well, and to do it even better.'
Web sites: www.answers.com and www.foreseeresults.com .
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