IntelliShop Buys Mystery Shopping Specialist STAR

In the US, customer experience researcher IntelliShop has acquired mystery shopping firm 'Shops, Training, And Results Inc.' (STAR), a subsidiary of Multifamily Ancillary Group. Terms of the deal were not disclosed.

STAR provides performance-based mystery shop evaluations, and training programs to the multifamily housing, retail, restaurant and hospitality sectors. With the acquisition, it becomes part of Perrysburg, Ohio-based IntelliShop, which helps clients evaluate and improve their customers' experiences through mystery shopping/secret shopping services, and other customer intelligence solutions. The latter include customer satisfaction surveys, retail auditing, call center evaluations, and in-depth analytics and consultation.

IntelliShop CEO Ron Welty (pictured), who previously served as VP of The Mystery Shopping Providers Association, comments: 'STAR has set the bar very high for serving its clients, and we learned early in our conversations with them that we shared those same service philosophies. We will continue that tradition of exceptional service, and we'll use our base of almost 500,000 field evaluators in North America to continue supporting them as well.'

Web sites: www.intelli-shop.com and www.starshopsonline.com .