Magnetic Collective Names New Partner

In New York, research-based branding consultancy the magnetic collective (tmc) has appointed Keith Navratil as a Partner, taking a leading role in innovation while developing content covering trends and topics influencing the MR industry.

Launched in 2011 by Anita Black and Teresa Edleston, tmc offers research to help clients identify ideas for new products and marketing, from offices in New York City and London.

Navratil (pictured) joins with more than fifteen years' qualitative consulting experience spanning a range of consumer and B2B categories. Most recently, he co-founded research-based consultancy needledrop, which focused on new qual approaches using digital, mobile and gaming principles. Prior to this, he served as Senior Brand Strategist at Bailey Laurman, was a Research Director at Hall & Partners, and a Senior Research Manager at TRU (Teenage Research Unlimited).

Commenting on the appointment, Black said: 'Adding Keith to the magnetic collective comes at a time of exciting growth for our agency, and he will play an instrumental role in our continued success and expansion. We are thrilled to have him on to guide our clients in uncovering and developing magnetic ideas to build better global brands.'

Web site: www.themagneticcollective.com .