MRC Renews Accreditation for Media Monitors

US broadcast monitoring and verification service Media Monitors has received continued Media Rating Council (MRC) accreditation for its radio spot data service.

Media Monitors tracks radio commercials and newspaper ads, and provides sales and marketing tools for broadcast TV, cable, media research firms and ad agencies. In 2009, the firm became the first radio monitoring company to be awarded accreditation by the MRC for its radio spot service, which records and analyses thousands of radio spots every week on stations in North America, and enables subscribers to not only see what spots ran and when, but also hear the spot in the context of the actual programming.

The MRC has again accredited the service, which Media Monitors President & CEO Philippe Generali (pictured) says represents the 'highest recognition level' an organization can receive on the quality of its data.

George Ivie, MRC CEO and Executive Director, comments: 'Media Monitors continues to demonstrate that the service complies with the MRC's Standards, a recognized benchmark of quality and full disclosure, and their innovative monitoring process continues to impress our audit committees.'

Web site: www.mediamonitors.com .