Ipsos Hires Canadian Media Leader

Ipsos has appointed Joanne Van der Burgt to its media research practice in Canada, with a remit to grow the practice across the country.

Based in Toronto, Van der Burgt will lead the firm in its aim to provide 'a total audience footprint' for media brands in the country, making information more usable and available on a more frequent and timely basis.

She has worked for nearly three decades in media measurement, and most recently spent a dozen years in a variety of roles at Nielsen. Before this, she held leadership roles with the Print Measurement Bureau, where she spent more than fifteen years. She was educated at the University of Toronto and at Ryerson.

Gary Bennewies, President and CEO of Ipsos in Canada, comments: 'The world of media continues to change at a rapid pace as more and more consumers opt to access media through an ever growing variety of sources - including online, mobile, tablets and traditional print. As a result, how we measure media consumption needs to evolve to not only capture how consumers are accessing content, but also to do it in a more timely fashion to meet the needs of agencies, advertisers and media organizations. And thanks to Joanne's expertise and leadership, Ipsos is set to become a leader in this field across Canada.'

Web site: www.ipsos.com .