SPA Unveils 'Grocery Eye' Product Perception Study

UK-based research firm SPA Future Thinking has launched a new study called 'The Grocery Eye', to help identify product purchasing perceptions across a number of FMCG categories.

The company was formed in 2010 through a merger between SPA and Future Thinking (the latter formerly known as TORA). Specialist areas include media, technology, shopper insight, kids and education, and the firm offers services such as concept, product and packaging development; customer satisfaction; and employee research.

For the new study, the firm examined the habits of 2,000 male and female grocery shoppers to assess the role of new product launches, brand perceptions, drivers and barriers to purchase, as well as attitudes towards product attributes and ingredients.

Research Director Catherine Elms comments: 'Our research has highlighted how expectations and demand for NPD varies across a range of key food and drink categories as well as the role product attributes play in influencing consumer choice. By helping to understand consumer needs, behaviour and expectations we are now better placed to advise brands on the types of products they need to launch to ensure broad appeal.'

Web site: www.spafuturethinking.com .