GroundCntrl Launches 'SmartCheck' In-Store Intelligence

Mobile data and analytics platform GroundCntrl has launched a new service called SmartCheck, to provide retailers and brands with a way to acquire real-time, in-store intelligence about their products, promotions, and competitors.

Sacramento, CA-based GroundCntrl enables retailers, consumer product companies and marketing agencies to conduct field audits and competitive intelligence, monitor and optimize in-store marketing programs, and track promotional compliance.

Its new SmartCheck tool offers a searchable visual database which provides users with real-time visibility into their retail and promotional executions, while enabling them to modify the types of data being gathered on-the-ground. Through the tool, retailers can assess what needs to be measured, gathered, and analyzed; then collect and post the requested data - such as images on new promotional display, product stocking levels, and feedback on staff readiness - to deliver the product message, or intelligence on competitor pricing. Field data is then aggregated in real-time into a database, which users can monitor via online dashboards.

General Manager Daniel Rossignol (pictured) comments: 'SmartCheck provides marketing teams with real-time, on-the-ground intelligence to know if their product message is getting used correctly, displayed at the right time, and in the right place. As our customers have seen, and people in retail understand, better in-store execution drives improved financial performance.'

Web site: www.groundcntrl.com .