Launch for Cross-Tab Reporting and Analysis Tool

MR outsourcing firm Cross-Tab has announced the commercial launch of its multi-device reporting and data analysis package Analyzer, part of the Cross-Tab Optimizer Suite operating system (ctOS).

Analyzer boasts an intuitive interface concealing advanced architecture, allowing rapid upload and reporting of complex research data. With features to store, connect, analyze and visualize waves. Data is stored in a 'ready-to-report' format and reports can be stored and distributed on the cloud or exported to PowerPoint or Excel files.

Key features include a rapid data storage and retrieval wizard; a choice of custom report authoring via a drag-and-drop tool or report templates for a quick start; support for long-term data trending, for example on brand trackers; and the ability to download and integrate raw and aggregated data from multiple studies.

'Gone are the days where research data is stored in SPSS or Excel files' says Company President Ashwin Mittal (pictured). 'Analyzer is a powerful tool within our ctOS suite that brings together a sophisticated analysis and data visualization interface with a survey data warehouse, allowing market researchers to truly optimize their research assets after initial delivery.'

The firm is on the web at www.cross-tab.com .