| |
Regional Role for MB's Henning
Millward Brown has promoted Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the practice across the region.
Henning was previously Head of Media and Digital in Australia, and will continue to oversee this in addition to his new regional role. The firm says the promotion is in part a recognition of the innovative consultancy team established in Australia, and in part reflects the fact the rapid growth in demand for the media practice in the region.
Among his new responsibilities will be sharing best practice across the region, integrating solutions and 'swiftly implementing global learnings and innovations.'
Henning joined MB in 2009 as Director of Digital Solutions, following fifteen years in the Australian media industry - this included spells as Managing Director, APAC, at Facilitate Digital, General Manager at One Digital, and Managing Director at Nielsen//NetRatings. Of the new role, he comments: 'Today's constantly changing media environment has challenged established protocols of media channel and budget allocation. Our clients are looking for help in understanding the role of each channel and also guidance on how to meet brand and performance objectives through integrated marketing campaigns.'
Ben Dixon, Managing Director for Millward Brown in Australia and New Zealand, comments: 'Mark has been influential in the evolution of digital marketing in Australia for the majority of his career. His extensive experience of strategic and innovative consultancy will enable him to drive the performance of our media and digital practice across the AMAP region.'
Part of Kantar, WPP's so called data investment management division, the firm is online at www.millwardbrown.com .
|
