Wise.io Raises Funds, Names New CEO

In the US, customer behaviour prediction specialist Wise.io has raised $2.5m in a Series A round of funding. The firm has also appointed former Revolution Analytics COO Jeff Erhardt as Chief Executive Officer, replacing co-founder Joshua Bloom who is now CTO.

Wise.io was founded in 2012 by a group of astrophysicists, statisticians, computer science and machine learning specialists from University of California, Berkeley. Their firm officially launched last year, offering users a way to build and deploy machine learning models to predict customer behaviour - identifying which consumers to target, what they will buy, and how to retain them.

The new round of funding has been led by Voyager Capital and brings the total amount raised to date to $5.1m. Financing will be used to grow the firm's sales and marketing teams, as well as for further development of its products.

Prior to working at Revolution Analytics, which provides software and support for the open-source R statistics language, Erhardt (pictured) was Director of Corporate Development at Spansion, and Manager, Yield and Product Engineering at Advanced Micro Devices.

Web site: www.wise.io .