Answers Corp Debuts Shopper Ratings Platform

St Louis-based Q&A specialist Answers Corporation has launched a product review platform called Shopper Ratings, to enable brands and retailers to tap into feedback from their customers.

The firm's proprietary Answers Cloud Services (ACS) help clients to measure and analyze the customer experience and predict future customer behavior. In December, Answers Corp acquired customer experience measurement and predictive analytics specialist ForeSee Results, in a deal reportedly valued at more than $200m.

The new Shopper Ratings tool has been developed to deliver product insights through multiple channels, including review submission forms on a web site's product pages, and branded post-purchase e-mails sent directly to customers.

Jim Yang (pictured), SVP of Products, Marketing and Client Services, comments: 'Capturing timely feedback from customers is critical for understanding and meeting their needs. Shopper Ratings is a key component of any brand or retailer's strategy for capturing voice of customer, increasing consumer confidence and driving sales.'

Web site: www.answers.com .