Big Data Ad Firm Choozle Raises $1.8m

Choozle, a targeted, real-time advertising platform powered by audience insights, has closed a $1.8m seed round of financing, for use in expanding its team and rolling out its product.

Denver, Colorado-based Choozle's cloud-based platform provides marketers with information about their site visitors, including detailed demographics, purchase behavior and intent. This data can then be used to create targetable audience segments, and deliver real-time advertising campaigns across display, mobile, social media and video.

The new financing has been led by Great Oaks Venture Capital, and will support Choozle's expansion and investments in product development, sales and client services.

CEO Andrew Fischer (pictured) comments: 'Current online ad technology is powerful, but highly fragmented, confusing and expensive. We are democratizing the ecosystem by empowering any business to harness big data and programmatic media. We are really good at visualizing data that drives business action.'

Web site: www.choozle.com .