Confirmit Launches Customer Data 'SmartHub'

Online MR software company Confirmit has introduced a customer engagement solution called the SmartHub, through which businesses can capture, analyse and respond to customer and market feedback across multiple channels and sources in real-time.

As part of the upgrade of the firm's Horizons reporting software, the new SmartHub has been designed to enable users to capture and map all data from various touchpoints along the customer journey. The latest version also offers an analysis module called Instant Analytics; a data visualisation tool called Active Dashboards, through which users can analyse information and track trends; and an Action Management module, to help businesses automatically trigger actions based on up-to-date customer, employee or market information.

Terry Lawlor (pictured), EVP Product Management, comments: 'Managing the massive amounts of financial, customer, employee and market data available is becoming one of the biggest challenges facing businesses today, and SmartHub resolves this business pain. Companies can now capture all interactions on all channels, map these across multiple data sources and immediately initiate tactical and strategic actions to drive business performance improvements, all in an end-to-end, closed loop process.'

Web site: www.confirmit.com .