IC Tomorrow Names 'Digital Innovation' Winners

Video analytics firm Vidiro, ebook consumption and reader behaviour specialist Jellybooks, and GPS-driven retail offer app Tempster are among the winners of the 'Digital Innovation' competition organised by government-funded IC Tomorrow. Winners receive funding and mentoring.

Vidiro won for its real-time insights and metric tool for monitoring destination video sites such as YouTube, Daily Motion and Vimeo; Jellybooks for its reading analytics; and Tempster for helping cinemas sell empty seats to local consumers.

In the analytics category, Vidiro's challenge partner was SYCO Entertainment, a joint venture between Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. Vidiro's solutions use rich data mined from both video content and audience behaviour and the challenge involved applying digital analytics to the task of talent scouting.

Matt Sansam (pictured), Programme Manager at IC Tomorrow, commented: 'The contest final was held in the same week that SecondSync - a previous winner of an IC tomorrow funding contest - was bought for an undisclosed sum by Twitter, which just goes to show the wealth of opportunities now open to winning start-ups. We look forward to seeing how their businesses evolve as they develop their ideas further.'

Last month, IC Tomorrow launched a separate 'data innovation' competition, offering companies the chance to win up to £25k each for ideas which will help businesses extract value from data.

Web site: www.ictomorrow.co.uk .