WPP Data Alliance Taps eMarketer's Digital MR Data

WPP's Data Alliance practice has partnered with publisher eMarketer, to provide all WPP operating companies with access to the latter's global database of digital marketing research data.

Launched in 2010, The Data Alliance comprises experts from the wider WPP network of market researchers and specialists in CRM, media and digital technology to deliver a perspective on what data exists and how it can be used by WPP clients.

The new partnership will give all WPP employees and operating companies on-demand access to eMarketer's full suite of data and insights for integration into all aspects of client work. This includes data on how consumers are spending their time and money, and what marketers are doing to reach them.

Nick Nyhan (pictured), Chief Digital Officer of Kantar and CEO of The Data Alliance, explains: 'WPP is always looking to be smarter with data. This partnership enables all of WPP to quickly access eMarketer's unique platform of digital data research, analysis, and visualizations across many regions of the world.'

Web sites: www.wpp.com , www.thedataalliance.com and www.emarketer.com .