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Ebiquity Buys Remainder of US Subsidiary
North Tyneside, UK-based Ebiquity has acquired the remaining minority share in its US subsidiary, Billetts America LLC, from the firm's Chairman.
Founded in 1997 as Thomson Intermedia, Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. The latest announcement follows the appointment of former Webtrends CEO Alex Yoder to the newly-created position of CEO, Americas, and a subsequent reorganisation of its US businesses. Billetts owns and operates Ebiquity's North America media auditing and benchmarking business.
The price paid is dependent on the performance of the subsidiary's business during the three financial years ending 30th April 2015. Billetts will now be merged with Ebiquity's other wholly-owned US businesses to allow a streamlined legal and operational structure under Yoder.
Web site: www.ebiquity.com .
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