GfK Hires for North American Health Division

GfK has appointed two new Senior Vice Presidents in its North American Health team: former TNS Healthcare US President Paul Barnes, and former Eli Lilly consultant Cheryl Mulherin.

Aside from TNS, Barnes has worked as Group President of pharmaceutical and biotech specialist P\S\L Research, and most recently at strategic research consultancy Mindfrog, LLC. He began his career on the client side in sales and marketing roles at Glaxo, and holds Barnes holds a BSc in Immunology from the NE Surrey College of Technology (UK) and a Postgraduate Diploma in Marketing from the Croydon Business School (UK).

At Eli Lilly, Mulherin worked on pricing and reimbursement, customer relationships and satisfaction, and brand equity. She holds a Bachelor of Science in Economics from Purdue University, and a Master's of Business Administration from Fountbonne University.

Justin Edge, GfK's Managing Director for Health in North America, says the senior hires 'confirm GfK's commitment to re-invigorating its Health business with thought leadership and strong advisory skills'. He adds: 'Paul's track record of agency leadership and Cheryl's client-side experience will benefit our clients who are seeking fresh answers to new business challenges at a time of disruption and re-invention in the health industry.'

Web site: www.gfk.com .