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UX Firm AnswerLab Unveils New Service
User Experience (UX) specialist AnswerLab has launched UXimpact, a solution for improving user experience of digital properties and measuring the resulting business impact.
The company focuses exclusively on UX work, using a combination of intercept surveys, driver analysis and in-depth analysis of user commentary, to assess experience of web sites, mobile applications and other digital products.
UXimpact clients will get detailed reports and participate in regularly scheduled, consultative workshops to review priorities and evaluate measures to date. Alternatively, it can be used as a 'point-in-time' solution for companies planning a major overhaul or significant changes.
CEO and co-founder Amy Buckner comments: 'Clients have told us that they are inundated with marketing metrics, web analytics, and voice of the customer data, but that data alone doesn't help them identify specific user experience issues that prevent their digital properties from achieving their objectives. We created UXimpact to readily identify user experience challenges, recommend changes to resolve them, and deliver measures to demonstrate the impact of UX on their bottom lines.'
Web site: www.answerlab.com .
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