MarketShare Hires Former GfK Panel Services MD

US-based cross-media analytics firm MarketShare has appointed former GfK Panel Services MD Lucien van der Hoeven as EVP for Europe, Middle East and Africa (EMEA).

Founded in 2005 and part-funded by U2 front-man Bono, MarketShare offers a suite of software solutions which combine advanced analytics and statistical modelling to help companies improve their sales and marketing strategies. The company is headquartered in Los Angeles, California with offices in San Francisco, New York, London, Tokyo and Bangalore.

van der Hoeven (pictured) joins from GfK Panel Services Benelux, where he served as MD, and as a Board member of the GfK/Kantar Worldpanel Europanel joint venture. Prior to this he was Commercial Director, FMCG Division at GfK Panel Services; Director of HR and Director of ICT at GfK; and MD at CTG Netherlands. During his career, van der Hoeven has also served on the Aimark Board, been a lecturer at TIAS Nimbas Business School, an Advisory Board member at University of Tilburg, and a lecturer at Avans Business and NHTV Business School.

Iván Markman, MarketShare COO, comments: 'Lucien's track record of successfully growing the business and increasing profitability in the European marketplace will be a significant asset. After an exhaustive search, we were fortunate to find someone of Lucien's caliber to fill this important leadership team role.'

Web site: www.marketshare.com .