On Device Hires Kobeissi to Launch MENA Operations

London-based mobile research and sample specialist On Device Research has hired former Ipsos director Nader Kobeissi as Managing Director for the MENA region, launching the company's new Dubai office.

On Device, which was founded in 2009 by former M:Metrics execs Alistair Hill and Tim Cleminson, uses proprietary technology to deliver targeted data from profiled global respondents. Last year, the firm opened an office in Singapore, following a partnership with Millward Brown, through which it provides data collection via mobile Internet across the AMAP region.

Kobeissi (pictured) worked most recently at Ipsos Interactive Services as Regional Director, MENA, before which he spent time as Research Now's VP MENA, and as Toluna's Senior Director for North America and Europe. After leaving university, he set up an online search engine called Thedaleel.com, which became Lebanon's twelfth most visited web site in 2003 to 2004.

In his new role, Kobeissi is charged with developing On Device's business opportunities and client base in the Middle East, while strengthening the firm's local mobile panel and sample offer.

CEO Hill explains: 'We've been doing mobile fieldwork in MENA countries for a number of years now and the addition of Nader to the team and opening of the Dubai office will help us better understand local research needs and accelerate our growth in the region.'

Web site: www.ondeviceresearch.com .