Istanbul is Gateway to Asia for adjust

Mobile app attribution and analytics company adjust has opened a new Asia and Middle East headquarters in Istanbul, which it says will support operations and drive rapid growth. Chief Revenue Officer Hendrik Volp will lead the office.

adjust, previously known as adeven, provides a business intelligence platform for mobile app marketers, combining ad attribution with advanced analytics and store statistics. The firm is based in Europe but has global clients and an office in San Francisco.

Volp (pictured) will be joined by a new Regional Sales Manager, Ender Ozcan, who brings more than five years' experience in the Turkish mobile industry. adjust is currently reporting revenue growth of 20 to 30 percent month-on-month, and Christian Henschel, CEO and co-founder of adjust, says Turkish consumers' taste for free apps makes an advertising revenue model highly viable in the country.

Volp says the firm's offer will be evolving to meet the growth of geofencing solutions and iBeacon technology, as well as native and media-rich ads.

Web site: www.adjust.com .