SPA Future Thinking Opens Financial Services Division

UK-based agency SPA Future Thinking has launched a Financial Services practice comprising a team of ten staff, led by Research Director Annabelle Truscott.

The company was formed in 2010 through a merger between SPA and Future Thinking (the latter formerly known as TORA). Specialist areas include media, technology, shopper insight, kids and education.

Truscott (pictured) will lead the new team, which will offer a complete range of products and bespoke qual and quant research solutions, along with expertise in brand tracking and benchmarking, marcoms evaluation, retail development, new product innovation and sales forecasting.

CEO Jon Priest comments: 'We are delighted to launch our Financial Services practice. We have a wealth of experience across this complex sector and believe that clients will benefit from the expertise of a dedicated team, who have a real depth of understanding of the financial services market.'

Web site: www.spafuturethinking.com .