GfK MRI Exec Ashley Hoskinson Joins Ipsos MediaCT

In New York, former GfK MRI exec Ashley Hoskinson has joined Ipsos MediaCT's Audience Measurement Group as Vice President of Business Development.

At media and consumer insight firm GfK MRI, Hoskinson (pictured) served most recently as VP, National Accounts, Agency & Advertiser Sales. Prior to this, she worked for WPP-owned MediaCom as Research & Insights Manager; and for Interpublic Group's communications network Initiative, as Research Analyst - Research Supervisor.

In her new role, Hoskinson will help agencies and advertisers with custom and syndicated research requirements, with a specific focus on reaching the affluent market. She will also contribute to business development across the US.

Evan Borak, SVP with Ipsos MediaCT in the US and Head of the Audience Measurement Group, comments: 'Ashley is well-suited to act as a strategic partner to our clients. With a unique perspective that comes from a background in agency research, I have no doubt that she will help support our clients' long-term growth through her understanding of the media business and her experience developing innovative research strategies.'

Web site: www.ipsos.com .