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Partnership for Phoenix Marketing and SBRC
In the US, Phoenix Marketing International and boutique MR firm Small Business Research Center (SBRC) are to collaborate to develop new solutions, tools and models for the converged media, technology and communications market.
The partners say they will integrate the power of 'large databases and research' with forecasting and demand models - more specifically combining SBRC's advanced analytical capabilities and Phoenix's advertising and market analysis expertise.
John Schiela, President of Phoenix Converged Technology and Media, comments: 'This partnership will further our core mission of delivering actionable insights and recommendations around the what's? and what's next?.' Paul Rappoport senior partner at Philadelphia, PA-based SBRC, adds: 'Having historically worked with Phoenix's John Schiela in building the premier market share and target marketing solutions for the telecommunications industry, we are confident that we have the right match.'
Founded in 1999 by current Chairman and CEO Allen DeCotiis, Phoenix has offices in New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London
Web sites are at www.sbrcinfo.net and www.phoenixmi.com .
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