Funding and Product Launch for Synapsify

In the US, text analytics specialist Synapsify has raised an additional $850k in growth funding, and has launched its first web-based 'virtual analyst' product, Synapsify Core.

Launched in 2012 by Stephen Candelmo (pictured), the founder of consumer sentiment analytics firm Klaggle, Synapsify uses a patented set of linguistic algorithms to analyze the written content on web sites. The new Synapsify Core offers an analytical engine to help with the identification and prioritization of relevant content.

Candelmo explains: 'We have discovered that despite the advances of sentiment analytics, the vast majority of insight professionals are still relying on manual reading for actionable insights, which is time consuming, inefficient and breaks down at scale. With Synapsify Core, our users will be able to get to the heart of their customers' story, in a fraction of the time.'

The firm's new funding comes from a mixture of existing investors, as well as several new firms including Standup Capital and the Maryland Department of Business and Economic Development (DBED) through the Maryland Venture Fund. The firm previously raised $600k in a seed funding round last year.

Web site: www.gosynapsify.com .