Quantcast Adds Behavior Data for App Publishers

San Francisco-based online ratings firm Quantcast has added a new feature, Audience Interests, to its Quantcast Measure product, making it 'the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior'.

The upgrade promises publishers much deeper insights into their global audiences, going beyond demographics to online behavior including sites visited and purchases made.

Jag Duggal, the firm's SVP of Product Management, says the amount of time people now spend on mobile devices made it a priority for Quantcast to 'address the information gap for mobile'. He continues: 'With Audience Interests in Quantcast Measure, both Web and app publishers can identify the top interests of their audiences. When paired with our leading demographics, it gives publishers a much deeper understanding of their audiences.'

Web site: www.quantcast.com/measure .