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Former VivaKi Leader Launches Marketing Consultancy
In Singapore, Bharad Ramesh, formerly SE Asian Head of Trading and Partnerships at Publicis digital intelligence network VivaKi, has left to form his own company. eMVC aims to help marketers get more from digital media.
The new company's services will include media measurement and consumer insights, as well as media procurement, digital trading, training, agency performance and remuneration.
Before VivaKi, the firm spun off two years ago by marcoms giant Publicis Groupe, Ramesh worked at firms including Starcom MediaVest, Mindshare and Ogilvy and Mather. In his new company he will take the title of Chief Analyst.
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