BlueConic Adds Mobile App Listening Feature

Boston-based customer engagement specialist BlueConic has added mobile app listening to its platform, to enable organizations to sync mobile customer data with customer data on the web.

Founded in 2010, BlueConic offers an SaaS-based online customer engagement platform that uses a big data interaction store and machine learning for real-time customer targeting.

The new feature means marketers can engage with customers as they move from in-store to the web, to mobile, and gain an understanding of how individuals are using their mobile apps. Using the tool, users can track individual customer behavior within the mobile app, including what tabs consumers were on and for how long, where and when they swiped, and what they purchased. That customer's mobile activity then syncs with their profile which has been built through interactions with the brand via e-mail, the web, or in-store.

CEO Bart Heilbron (pictured) comments: 'In-app technologies must sync with the customer profiles being generated through other channels and as a result create a full, 360-degree view of the customer. With mobile app listening, BlueConic gives brands the intelligence needed to successfully engage with individuals across channels, and as a result, dramatically increase conversion while improving the customer experience.'

Earlier this year, the firm raised $3m in a Series A funding round, which it has used to move its HQ from the Netherlands to the US. Web site: www.blueconic.com .