Australia is New Canvas for Millward Brown Vermeer

Recently formed strategic consultancy Millward Brown Vermeer has launched in Australia, and appointed Caspar Wright as Managing Partner there.

The firm was formed earlier this year when WPP-owned ad, media and brand research specialist Millward Brown (MB) acquired marketing consultancy EffectiveBrands, which was then merged with MB's Optimor strategy consulting division. Millward Brown Vermeer now employs more than 160 consultants globally, and with Australia added, operates from ten offices worldwide.

Consulting industry veteran Wright (pictured) joins in Sydney, after twelve years in a variety of senior strategy roles at beverage and food company Lion Nathan, and three years as a management consultant at Braxton Associates/Deloitte Consulting. More recently, he founded his own company Catalysis which provided strategy consulting and market research solutions.

Ben Dixon, MD of Millward Brown, Australia and New Zealand, comments: 'Millward Brown Vermeer in Australia, under the leadership of Caspar Wright, will further strengthen our offer and expand the breadth of our strategic capabilities.'

Web site: www.millwardbrown.com .