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Canadian Launch for comScore
Digital measurement specialist comScore has launched its MMX Multi-Platform and Mobile Metrix products in the Canadian market, providing for the first time what it calls 'a person-level view of Canadians' digital media footprint across platforms'.
MMX Multi-Platform launched in the US 18 months ago, followed by five other countries, with Canada now added. The system uses data from the firm's MMX, Mobile Metrix and Video Metrix products to build an unduplicated account of audiences and engagement on desktops, smartphones and tablets.
Brent Bernie, President of comScore Canada, comments: 'As smartphone and tablet usage accelerates digital media fragmentation, the ability to accurately account for audiences has become significantly more complex. We understand the importance of this data for all sides of the digital ecosystem, and are incredibly excited that we can bring high-quality multi-platform data to the industry and our customers.'
The company is online at www.comscore.com .
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