Geotargeting Specialist Enradius Launches in US

In the US, digital media specialist David Carberry has launched a digital marketing agency called Enradius, which will focus on geo-targeted marketing and behavioral data.

Carberry (pictured), who previously held digital and search-related roles at Advertising.com, AOL, The G3 Group and Viacom, has set up the new firm to combine a geographical or community-specific focus with the latest advertising and marketing solutions. This will include the delivery of tailored, customized marketing and ad services to a distinct geographical region or online community.

Commenting on the launch, Carberry said: 'Mobile will be the center point of media consumption and Enradius can help businesses reach consumers with video, comprehensive digital and social advertising and marketing. The Enradius distinction allows us to enable these organizations to effectively target the customers they want to reach when they are within a specific distance of their target community - and to reach those customers with the right message.'

Web site: www.enradius.com .