Commotion Agency Rolls Out Video Analytics Service

Creative video studio the Commotion Agency has rolled out an analytics service, to help clients measure the effectiveness of their online video campaigns.

The Atlanta, Georgia-based company helps clients communicate through custom animated 'explainer' videos, and conducts research to understand a client's target audience before putting together a campaign.

The new service has been developed to provide insight into how viewers respond to video content. Using a number of digital tools, the agency can split-test and measure how viewers are interacting with different versions of an explainer video on a client's web site, see whether they are skipping or re-watching certain sections, and identify if they drop out before the video is over. The service can also help to understand which version of a video is more effective at driving conversions.

Web site: www.commotionagency.co .