Scanbuy Debuts Behavior-Driven 'mTargeting' Solution

In New York, mobile engagement specialist Scanbuy has launched a behavior-driven targeting solution, based on consumers' mobile shopping interests and preferences.

Scanbuy offers a suite of products which includes the ScanLife mobile engagement app, used by consumers to discover new information from their 'real-world' environment through QR codes, product barcode scans, and other mobile triggers, and to receive personalized deals and promotions.

'ScanLife mTargeting' allows clients to re-target and re-engage with users who have directly expressed interest in their brand or related product category. In addition to delivering customized messages, mTargeting also provides a view into the behavior of mobile consumers, to help clients evaluate a campaign's ability to generate engagement and loyalty.

David Javitch (pictured), VP of Product, comments: 'mTargeting gives marketers access to millions of consumers that have already expressed a high level of interest in related products and services. This level of personalization is seeing three to ten times the average click-through rates that one would expect from typical mobile advertising inventory, so we're really looking forward to rolling this out to our premium partners.'

Web site: www.scanlife.com .