D&B Partners to Help Clients Pick Plums

Business information veteran Dun & Bradstreet has announced a partnership with Lattice Engines, a provider of cloud-based predictive marketing and sales applications, promising clients the ability to identify the customer and prospects 'most ready to buy'.

D&B's global commercial database contains more than 240 million business records, and its Sales & Marketing Solutions products provide data management capabilities for marketing purposes. Its new San Mateo, CA-based partner Lattice Engines offers a suite of cloud applications combining data on buying signals with advanced predictive analytics to help clients increase conversion rates.

The partners say the new combination will give clients 'cutting-edge lead and account scoring intelligence within the workflow of their CRM applications', and will help sales teams to engage qualified leads and measure performance.

Paul Ballew, D&B's Chief Data and Analytic Officer, comments: 'D&B accumulates and analyzes data from over 30,000 sources, and our customers need help extracting actionable insights from the vast amount of data we provide. This innovative partnership will enable our customers to better capitalize on our analytical capabilities, primarily through models that can detect patterns suggesting which businesses have immediate needs that our customers' products can address, and which of their customers will respond positively to cross-sell and up-sell in a given month.'

Web sites: www.dnb.com and www.lattice-engines.com .