Funds for Personalization Firm Segmint

In the US, personalization specialist Segmint has closed a $9m round of funding from an unnamed investor, earmarked for recruitment, product development and general upscaling to meet demand.

Akron, Ohio-based Segmint analyses first party consumer data to help marketers understand and anticipate the needs of their target audience, to serve them relevant ads at the moment they are considering making a purchase. In addition, the platform measures campaign success beyond click-through-rates, by reporting the economic value of each new product sold.

Commenting on the funding, President and CEO Rob Heiser (pictured) said: 'This strategic investment comes at a crucial time, as we are consistently innovating our technology to not only help marketers increase their overall ROI, but also to remain the leading solution for brands seeking complete impression to influenced conversion metrics.'

Web site: www.segmint.com .