Dobney Debuts Cxoice Non-Linear Survey Software

MR and market intelligence company Dobney Research has launched new web survey software called Cxoice. The package offers a non-linear questionnaire allowing respondents to choose their route and pick out the topics and values they care about and want to rate or select.

Launched in 2000 by Saul Dobney (pictured) and with offices in Bristol, UK and Barcelona, Spain, the firm has in-house expertise in conjoint analysis, quant and qual market research, database analysis, competitor intelligence, Internet and bespoke web-survey development, and market modelling.

Developed over the past two years, the new Cxoice non-linear approach allows researchers to see and analyse what respondents see as relevant, as opposed to forcing responses to issues respondents do not care about. For example, in customer satisfaction research, customers need only evaluate the elements of service they think are relevant and leave out those that are not important to them. In product design research, respondents can work through a larger number of stimuli and options, only selecting those they feel merit their attention and skipping items that are merely middle-of-the-road.

Saul Dobney comments: 'By not forcing answers, we create a richer and more interesting questionnaire without adding to the respondent burden. We know that by forcing answers everything becomes important which dulls analysis and makes forecasting difficult. By allowing the respondent to make decisions we open up the possibilities of what a questionnaire can be.'

Web site: www.dobney.com .