Unmetric Partners with O&M Division for Benchmarking

New York-based social media intelligence firm Unmetric has partnered with Ogilvy & Mather's social media arm Social@Ogilvy, to bring analysis and competitive benchmarking to clients' social media campaigns.

Unmetric tracks and analyses the online behavior of 25,000 brands segmented across more than 30 sectors for all major social media channels, including Twitter, Facebook, Pinterest, YouTube, LinkedIn and Instagram. Using this platform, the firm helps major brands benchmark their social media presence and investment against competitors.

Social@Ogilvy will now use Unmetric's social media intelligence and benchmarking platform to ensure its clients' social media campaigns generate high consumer engagement. Social@Ogilvy Global MD Thomas Crampton (pictured) explains: 'Smart insights derived from data will help connect consumers and brands more effectively than ever before. Data from Unmetric will help support our extensive rollout of data-driven tools.'

Web sites: www.unmetric.com and www.social.ogilvy.com .