mySupermarket Launches Shopping Insights Service

Online shopping comparison web site mySupermarket has introduced a service through which FMCG marketers can track the impact of their campaigns, product sales, and market share across all the main supermarkets in the UK.

The new 'mySupermarket Insights' service offers a dashboard to enable marketers to track their performance and make daily changes to their campaigns, instead of waiting for feedback from post-season analysis. Using data gathered from the firm's more than 50,000 monthly shoppers and 4.5 million site visitors, mySupermarket says the tool will be able to demonstrate the impact of marketing and ad campaigns on sales of FMCG products, while tracking promotions, market share, new product development and purchasing trends. It will also provide access to customers' opinions and feedback through custom surveys.

CEO Gilad Simhony (pictured) comments: 'mySupermarket Insights is a real-time measurement of brand performance for the FMCG community. By tracking sales of specific products or categories, marketers will be able to, for the first time, directly link the performance of their marketing campaign and the impact on market share.'

Web site: www.mysupermarket.com .