Cint Launches 'Push Supply' Platform

Panel exchange operator Cint has expanded its supply-API technology with the launch of 'Cint Push Supply', which the firm claims enables both suppliers and buyers to achieve 'significantly increased survey conversion'.

The new platform allows suppliers to access full inventory functionality, and supply partners can tap into Cint's marketplace without installing or licensing any software. The solution sits on top of the firm's integrated platform, including its Optimizer router, and negates the need for pre-screening. It is now fully deployed on the Cint platform, with a number of supply partners integrated after successful testing over the past few months.

Oscar Carlsson (pictured), VP Supply Products, explains: 'The growth in push-suppliers has been exponential, especially in the US market for our North American business, and will continue to grow and become a real force in the sample supply chain alongside our leading double-opt-in panel model. This is pertinent in a world where supply isn't infinite and new and innovative ways of attracting panelists and maintaining a sustainable supply model is a real priority.'

Web site: www.cint.com .